Citibank Ecommerce

STRATEGIC MANAGEMENT MGM 5160 Semester 1, 2012/2013 SCL #7- Global Corporate Strategy lecturer: Dr. Mazlan Hj. Hassan Group Members: 1. Mohd Hafizi hive away Abdul FatahGM04509 2. Alvin Ooi Kim SeongGM04760 3. Dato Haji Abdul Razak put in Abd. GhaniGM04914 4. Mohd Durrani Bin NajmuddinGM04603 5. Jaya Kothandapani S/O S. K. BalurajiGM04607 Question 1 Perform a noble analysis to see to it the general environment confront Citibank. How will Citibank be impact by external factors? In particular what is the effect of the lucre on the banking industry and Citibank. STEEP| External factors | Social-cultural | (a) Diverse assemblage of customer :-Demand for banking products diverse from consumers with opposite needs ranging from retail to corporate. To reply to diverse range of products would collect additional CAPEX and floor space. (b) preparational background :- Level of education influences consumer behavior towards risk. Financial literacy high among race with higher take of education. As such, withdraw for cultivate and varied credit products increases. (c) Demographics :-A population of younger demographics would increase demand for credit. Risk taking tends to moderate with age. Thus, favorable to the industry and Citibank as a whole. | Technological| (a) network banking :-With internet banking [CRM], customers are connected seamlessly anywhere in the world. Thus, increases customer reach and convenience. (b) ICT :-Reduces respond beat to customer demand, invariably increases customer satisfaction. | Economic| (a) Impending spherical credit crisis :-Sub-prime crisis in 2007 was evil to Citibanks bottom demarcation and rendered the bank to the point of a government bailout to avoid insolvency. (b) creaky global growth :-IMF appear growth to remain lightheaded in 2013 having Europe hand-to-hand struggle with its sovereign debt debacle, US fight to come to terms with its fiscal cliff, Japa! n...If you want to get a full essay, order it on our website: BestEssayCheap.com

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